CampCite started with a very simple pitch, “Remember those old projections your teachers used to use? What if we did that for websites?”
We were hooked.
But the simple premise belied the complicated nature of displaying contents made from a variety of screens, and to make progress our benefactors relied heavily on our intuitive development process and rapid prototyping capability. We delivered and we delivered well.
The solution to our ills was to reduce all edits to a paired grouping of image and scalable vector graphic, allowing the ease of loading appropriately sized images with a streamlined, editable interface that would be lossless when viewed on a variety of screens. The results, often showcased in our brilliant CampCite Orange, were received extremely well by alpha testers and investors, who funded our new startup with considerable enthusiasm.
Given the core project’s often changing scope, we opted to use a rapid prototyping PHP framework called Yii, which allowed us to readjust our database models rapidly as the needs of our driving management changed. Our API, which was being converted to a lighter weight NODE platform at the time of our departure from the product, was written to allow browser extensions on three browsers and a standalone web API to pull contents and information rapidly to our users, and the results spoke for themselves, which investors touting the ability of the product to meet the needs of clients in both the casual user and qualitative analysis markets.
While our initial product was well on its way to market, we suffered a major setback in the form of competitive projects being launched by Google, Microsoft, Evernote, and others. It was clear that this web-as-whiteboard feature was a desirable one, but without a niche audience to pursue, CampCite as it was was no longer tenable.
We separated from CampCite after a year and a half of development, but wish their team the best of luck. You can see their current version here.